For a good position in search engines especially in Google links from other websites to the own site are very important. There are several types of links and it is always clever to understand something about it.
You can exchange links with another website. Therefore you get in touch with the webmaster and offer him a link. If he agrees you get a backlink from his website to your website. Because both sites link to each other there are Two Way Links or reciprocal links. You should make sure that you get links from related websites, it will be better appreciated by Google. Look for links from your competitors, they are most related. But you would rather sell your own product and do not want to recommend the product of your competitors. more..getting many backlinks
Two Way Links don’t increase your ranking significantly in Google, of course they are better than no links. Google likes One Way Links. This is a link from another website to your website and there is no link from your site to the other site. You can get such links from web directories. But they contribute less and less to a high-quality ranking. One Way Links would be of course again the best of a competing site because they are very related. But no one wishes to link to your site and get nothing in return.
But if you have two partners B and C, you can proceed in a different way. You (A) link to B and B doesn’t link back to you (that would be reciprocal) he links to C. C then links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, however for which there is no direct outgoing link. Google sees only incoming One-Way Links, that’s the best for the ranking. more..increase your pagerank with LinkNetworks
If you have several domains you can achieve better ranking with clever linking. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. These are networks of several thousands of sites of their members. The three- or polygonal linking takes place over the network for a low monthly fee. more..getting many backlinks